Sign Me MABI? Women Athletes’ Brand Images in the NIL Era
Authors Cara Hawkins-Jedlicka – Washington State University Shannon Scovel – University of Maryland Scott R. Jedlicka – Washington State Unive...
Tag: branding
Student Perceptions of Branding Benefits of a New Collegiate Stadium
AuthorsGlynn M. McGehee – Georgia State UniversityBeth A. Cianfrone – Georgia State UniversityTimothy Kellison – Georgia State University Down...